. we heard about the plastic soup in the pacific ocean. i read it's the size of two states of texas, so, okay, we could cut that in half. would a plastic soup, would plastic debris and smothering of aquatic life, would that work if it were just one state of texas instead of two states of texas? i don't think we think so, so the limits frame keeps me in that quantitative, oh, we just have to cut back, cut back, but rather what we tbhoa from an -- know from an ecomind, it's about changing the system itself that generates the waste. the word "waste" reminds me of another problem with the scarcity frame and limits being the problem. we think of the problem being out there, and we don't look at the fact -- oh, we hit the limits. with food, oh, we hit the limits to feed people. you hear that often. still, as i heard it 40 years ago, and, yet, we don't see the enormous waste built into our global food system where now less than half of the grain that we produce in our world goes directly to human beings. about a third goes to animals, which we know, you know, shrink its potential to feed us, a
